Search Engine Optimization (SEO)
SEO is a very strange business that, if done well,l can make a huge difference to your company. The problem is, no one actually knows what Google’s algorithm is or how they are modifying it (estimates say more then 400 times a year). What about the future? How will recent social media success effect that algorithm?
In walks the SEO companies. How do you differentiate between them? Forget what they say, the only way to know whether you are buying snake oil or badly needed medicine for your company is to independently verify the company can do the job.
Get references. Preferably clients that started about 6 months ago with said company. What was their traffic before the SEO and what was it after, how much time took place. Are the numbers at Alexa.com similar to the numbers past clients have given you?
Do you trust the company representative?
If you answer yes to all the above questions. Give us a call at 514-932-3797.